![]() ![]() The other advantage of connecting your Instagram page with Facebook is you can manage all the DMs from both platforms in one place. You’ll save time as you don’t have to add content to post on two separate apps. When you link your Instagram and Facebook pages, you can plan and manage your posts from one place. Put simply, if you’re not running your ads through Facebook Ad Manager, you’re missing out on a lot of optimization opportunities - costing you loads of money. Only Facebook Ad Manager gives you all the options for audience targeting, conversion and more. Lastly, running ads on Instagram itself is extremely limited. ![]() You can create audiences for your Facebook Ads using data from your Instagram followers and their engagement with your Instagram profile. Woop! You also have better visibility over your budget. This means you can run ads that are more likely to elicit desired audience respones. You have more data to base your ad spending decisions on. When all the data from both your Facebook and Instagram accounts is in one place (in this case Meta Business Manager), it makes it easier for you to spot trends amongst your customers. Collect Analytics in One Place and Run More Effective Ads ![]() Someone may miss a post on Instagram but see it when they check their Facebook page. If you share your posts on both Instagram and Facebook, you have more opportunities to increase your social media presence and gain visibility. On average, only 35% of your followers will see your posts. Not everybody uses both platforms, and the algorithms don’t show your posts to every one of your followers each time you post something. If they see you posting similar content on both platforms, they will think of your brand, whichever social platform they are scrolling! You have double the opportunity to get in front of potential customers. You can plan posts that sync with each other and ensure that your branding is consistent.Ĭonnected pages help you build trust amongst your audience and potential customers. If you manage both pages in the same place, you can ensure your messaging is consistent across the platforms. It makes managing your social media smoother and provides a slicker experience for your customers: Helps You Build Consistency There are a bunch of benefits to linking your business’s Instagram and Facebook pages. What Are the Benefits of Linking Facebook with Instagram? ![]()
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